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Academics: leave your ivory towers and pitch your work to the media
Tuesday, 13 October 2015 01:00

Academics: leave your ivory towers and pitch your work to the media

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We love this piece in The Guardian by Kristal Brent Zook - Award-winning journalist, author, scholar and professor at Hofstra University in New York - who talks about how she's often wondered why academics don't make more of an effort to publish for general audiences. She put the question to a few academics and their answers surprised her.

Here at Mana we have worked with academics at several universities and business schools, helping to get their work and comment heard by wider audiences in both print and broadcast media, so it's a subject very close to our hearts.

You can read Kristal Brent Zook's piece in full here. If you're an academic who would like to reach a wider general audience then give us a call to find out how we can help.

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