Goodnature is a New Zealand conservation company which creates the world’s most advanced trapping technology for eradicating pests - stoats, rats, mice, possums – which eat the endangered native bird species.
The business was founded by three friends who had met studying industrial design at Victoria University – Robbie van Dam, Craig Bond and Stu Barr. Robbie had a part-time student job working with the Biodiversity Unit at the Department of Conservation (DOC) and noticed the methods for killing pest species such as rats, stoats and possums were either inefficient (single action traps) or inhumane (poison). Enlisting Craig and Stu they set out to come up with “100 ways to kill a rat” using design-led thinking.
The Wellington based company's vision is a natural environment in which native species survive, thrive and flourish, free from the threat and destruction of introduced pests. They believe that New Zealand will one day be pest-free and are committed to helping achieve this. Goodnature use design-led thinking to create technology which is more effective and efficient at eradicating and maintaining low populations of pest species. Their A24 self-resetting rat and stoat traps are the world’s only predator traps which self-reset up to 24 times before they need to be reloaded by a human. Its design is unique globally and it was recently awarded top prize at the Best Design Awards.
Goodnature’s traps were developed in partnership with the New Zealand Department of Conservation who provided seed funding to develop the technology. Goodnature’s traps are the Department’s gold-standard trap of choice. The Department of Conservation has used A24 traps to remove entire rat populations in many critical NZ eco-systems, including, Native Island off the Fiordland coast and a 600 hectare sanctuary at Harts Hill, Fiordland National Park.
Goodnature is 100 percent Kiwi-owned. All traps are assembled and distributed from Goodnature’s office in Newtown, Wellington. They are committed to continuing to lead the way in advanced conservation and trapping technology and reinvests 25 percent of its revenue into research and development.
Quotes from Founders and Directors Stu and Robbie that sum up their business:
Stu Barr, Founder and Director
“We firmly believe that New Zealand will one day be pest-free and our native species will again flourish. That was our dream and motivation for establishing Goodnature back in 2005. We are conservationists who are also designers and our mission has always been to use our skills to create pragmatic solutions for halting and reversing biodiversity decline.”
Robbie van Dam, Founder and Director
“When we set up shop, we wrote business plans for the next one, five, 50 and 200 years. We knew this might not be achievable in our lifetime, but we had to get started. This is a challenge that is bigger than us, it’s bigger than any individual. “Conservation is a global issue. We live in New Zealand and are hugely passionate about halting biodiversity decline here but every country suffers from biodiversity loss and our traps can make a difference.”
We love working with such a great company that is commited to promoting the conservation of the natural environment surrounding them in the most humane way. We will be spotlighting more clients in January, in the meantime we'd like to wish Goodnature, and all of our fantastic clients, a happy, healthy and prosperous 2018.