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In 2015 the UK Government established that UK Universities could, for the first time, recruit as many students as they thought necessary. This marked a huge shift from previous regulation which capped the number of students admitted to their different degrees. This week The Economist published a detailed and very informative article analysing the impact of this decision on universities across the UK.

The Goverment hoped that such changes would result in bigger-sized universities, more young people accesing higher education and an influx of highly-skilled professionals into the economy. However, these changes appear to be taking longer than expected. 

The Economist explains that a similar measure taken by the Government in Australia also took longer than initially predicted but that it did result in more young people from different social groups attending university. All in all, a positive move which will be felt, however slowly, in the sector, the economy and the country.

However, The Economist also warns against possible limitations: "funding the extra places will not be cheap: the policy will require the support of future governments. Unfortunately for those universities that are hoping to expand, that is far from guaranteed."

To read the article, please click here


Wednesday, 03 February 2016 00:00

Can PR learn anything from Donald Trump?

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He may be loud, controversial, and more than a little narcissistic but love him or loathe him, you Donald Trump knows how to dominate the headlines.

Tuesday, 19 January 2016 11:00

David Bowie – Master of PR

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The morning of Monday 11th January started much like any other Monday morning, until we checked the news and heard that David Bowie had died, following an 18 month battle with cancer. Since then there has been an outpouring of love and admiration across the board, from ordinary people to world famous celebrities, which is a reflection of the influence he had on popular culture.


Regular readers of our blog and social media will know that our founder and MD, Caleb Hulme-Moir, is a native New Zealander who has recently moved back home following several years working in London and Sydney, Australia. Caleb has been doing some pro-bono work with the Right Reverend Justin Duckworth, Bishop of Wellington, on this op ed piece, and as it's topical - and a nice Christmas story - we thought we'd share it with you...

rsz not true

At the end of last month we followed the story about how people had started the "1 in 5 British Muslims..." hashtag which became a movement, a campaign even, against The Sun newspaper's headline of "1 in 5 British Muslims feels sympathy towards Jihadists" with interest. The Sun, as it tends to do, had taken the results of a poll they ran out of context and had rephrased statements. The questions in the poll only allowed a narrow field of answers and the sample was actually very small.

Having recently returned home to New Zealand after years living abroad in China, London, and Sydney, our founder and MD, Caleb Hulme-Moir, explores the reintegration experience for Kiwis coming home in this piece from the NZ Sunday Star Times.

We don't know about China or Sydney, but London certainly isn't the same without him.

ivory tower

We love this piece in The Guardian by Kristal Brent Zook - Award-winning journalist, author, scholar and professor at Hofstra University in New York - who talks about how she's often wondered why academics don't make more of an effort to publish for general audiences. She put the question to a few academics and their answers surprised her.


Our Australian readers may remember the Woolworths 'Fresh in our Memories' website and ad campaign which they used around Anzac Day. The website invited people to pay tribute to the Anzacs by creating a picture for their social media profile using a photo of someone affected by war. It then attached the Woolworths' logo and text saying, "Lest We Forget Anzac 1915-2015. Fresh in our memories."

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