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Tuesday, 11 February 2014 11:14

Media relations tips for universities

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Caleb Hulme-Moir was recently interviewed by Kevin Anselmo of For Immediate Release on Higher Education, the communications podcast for academics, marketers, public relations professionals and administrators within higher education. In the interview, Kevin speaks with Caleb about his experience of using media relations to help academic institutions build their brand and reputations.

Monday, 20 January 2014 07:22

With great content comes great power

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Creating great content should start with understanding who your audience is, that's according to the web guys at OneFiftyNine. In their October 2013 blog "The power of great content", they explain that understanding who your audience is, where they go on line and what they're talking about is known as 'social listening' and is an essential first step to creating great content. This is what they have to say...

Saturday, 18 January 2014 22:17

Measuring your social media results

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One of the most common questions businesses ask about social media engagement is 'What is the return on investment going to be?' The guys at OneFiftyNine Marketing Communications really know their stuff and in their June 2013 blog "Can You Measure the ROI of Social Media?" they tell us that the answer is at the root of why so many social media initiatives fail, or fall short of expectations. This is what they said...

Thursday, 09 January 2014 03:31

Brainwashed by the Cult of the Super-Rich?

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Cambridge academic Priyamuada Gopal has written a thought provoking for the Guardian article, here, which explores how everyone, even those who are poor or on middle incomes, are engaged in unhealthy adoration of the super-rich. Do you agree with her?

Wednesday, 27 November 2013 18:40

South American adventure

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In 2011 I was fortunate to spend seven months travelling through South America. You can have a read about it here.

Saturday, 21 September 2013 20:56

Galapagos Islands travel feature

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The Galapagos Islands offer the world's best science lesson on human evolution - all carried out in an island paradise. Read a feature I wrote on my experience for the New Zealand Herald here.

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