Have you noticed that phone etiquette is changing? Once upon a time you called a landline and the other person picked up not knowing who it was. These days people no longer need to take that gamble, you pretty much always know who is calling before answering. So what are the implications of this for PR professionals?
The advent of the internet threw the business model of newspapers into complete crisis. That we know. And ever since, doomsayers have heralded the end of professional journalism while media organisations have scrambled to survive.
But what if we are not witnessing the end of high quality news journalism? What if we are seeing the beginnings of a new golden era for journalism?
Caleb Hulme-Moir was recently interviewed by Kevin Anselmo of For Immediate Release on Higher Education, the communications podcast for academics, marketers, public relations professionals and administrators within higher education. In the interview, Kevin speaks with Caleb about his experience of using media relations to help academic institutions build their brand and reputations.
Creating great content should start with understanding who your audience is, that's according to the web guys at OneFiftyNine. In their October 2013 blog "The power of great content", they explain that understanding who your audience is, where they go on line and what they're talking about is known as 'social listening' and is an essential first step to creating great content. This is what they have to say...
One of the most common questions businesses ask about social media engagement is 'What is the return on investment going to be?' The guys at OneFiftyNine Marketing Communications really know their stuff and in their June 2013 blog "Can You Measure the ROI of Social Media?" they tell us that the answer is at the root of why so many social media initiatives fail, or fall short of expectations. This is what they said...
The Galapagos Islands offer the world's best science lesson on human evolution - all carried out in an island paradise. Read a feature I wrote on my experience for the New Zealand Herald here.