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Caleb Hulme-Moir
Caleb Hulme-Moir

Caleb Hulme-Moir

Tuesday, 24 June 2014 07:00

Don’t Call Us…

rsz 1messages1

Have you noticed that phone etiquette is changing? Once upon a time you called a landline and the other person picked up not knowing who it was. These days people no longer need to take that gamble, you pretty much always know who is calling before answering. So what are the implications of this for PR professionals?

rsz news

The advent of the internet threw the business model of newspapers into complete crisis. That we know. And ever since, doomsayers have heralded the end of professional journalism while media organisations have scrambled to survive.

But what if we are not witnessing the end of high quality news journalism? What if we are seeing the beginnings of a new golden era for journalism?

Tuesday, 11 February 2014 11:14

Media relations tips for universities

Caleb Hulme-Moir was recently interviewed by Kevin Anselmo of For Immediate Release on Higher Education, the communications podcast for academics, marketers, public relations professionals and administrators within higher education. In the interview, Kevin speaks with Caleb about his experience of using media relations to help academic institutions build their brand and reputations.

Saturday, 18 January 2014 22:17

Measuring your social media results

One of the most common questions businesses ask about social media engagement is 'What is the return on investment going to be?' The guys at OneFiftyNine Marketing Communications really know their stuff and in their June 2013 blog "Can You Measure the ROI of Social Media?" they tell us that the answer is at the root of why so many social media initiatives fail, or fall short of expectations. This is what they said...

Monday, 20 January 2014 07:22

With great content comes great power

Creating great content should start with understanding who your audience is, that's according to the web guys at OneFiftyNine. In their October 2013 blog "The power of great content", they explain that understanding who your audience is, where they go on line and what they're talking about is known as 'social listening' and is an essential first step to creating great content. This is what they have to say...

Friday, 17 January 2014 23:49

The PR-Powerful Organisation

If executed well, a sophisticated public relations strategy can be an incredibly powerful tool for enhancing reputation in a cost effective manner.

Thursday, 09 January 2014 03:31

Brainwashed by the Cult of the Super-Rich?

Cambridge academic Priyamuada Gopal has written a thought provoking for the Guardian article, here, which explores how everyone, even those who are poor or on middle incomes, are engaged in unhealthy adoration of the super-rich. Do you agree with her?

Wednesday, 27 November 2013 18:40

South American adventure

In 2011 I was fortunate to spend seven months travelling through South America. You can have a read about it here.

Saturday, 21 September 2013 20:56

Galapagos Islands travel feature

The Galapagos Islands offer the world's best science lesson on human evolution - all carried out in an island paradise. Read a feature I wrote on my experience for the New Zealand Herald here.

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