Research shows that the CEOs and senior managers within organisations have the highest impact on the perception of an organisation by the public. Furthermore, business leaders recognise that their organisation's reputation is one of their prime assets but that it does not appear on the Boardroom agenda as often as it should.
As the sage of Omaha, Warren Buffett, so eloquently puts it, 'It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.' At Mana Communications, we think about this a lot. Building, growing and protecting the reputation of our clients is our business and we take it seriously.