Dragonfly Data Science
Dragonfly Data Science is a Wellington-based team of cross-disciplinary scientists who work with clients on the world’s big, complicated, and pressing problems.
The company’s deep scientific expertise combined with IT and data management is helping progress challenging projects in climate change, fisheries science, threatened species conservation and language processing.
Data science is complex as are the projects Dragonfly work on. Whilst novel and undeniably valuable, their work can be difficult to explain to a lay person without diluting the complexities of the process and scale of influence. Dragonfly punches well above its weight as a Wellington-based team and want to grow their brand recognition globally and share their work in a way that’s accessible to everyone.
Our Approach
We work with Dragonfly and their clients to share the incredible work they do through web stories and public relations. We listen to the projects they’re working on or areas they’re interested in working in and craft stories that centre around their “good with data” purpose. Anchoring their web and media stories around the issue their week aims to address makes their work more accessible to readers.
Ngā Mahi a Mahia
- Public Relations
- Global Media
- Communications Strategy
We’ve successfully published over 10 web stories and five pieces of news media over seven months, all covering complex issues and involving spokespeople across a range of organisations. Above all else, we’ve contributed to increased brand awareness and lead generation for new clientele for Dragonfly.
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