Medicus
Medicus is a New Zealand provider of medical indemnity insurance for healthcare professionals, including doctors, nurses, dentists and allied health staff. Unlike its competitors, it provides assured coverage in the event that a patient complaint is upheld against a medical professional.
Medicus’ member list was dwindling as many of their original customers approached retirement age. Our challenge was to break the hold of their major competitors on the market and convince healthcare professionals to change their provider – something that for such a time-poor group of people is a hard ask.
We have used a three-pronged approach of digital marketing, targeted engagement and media relations to lift both the general profile of Medicus and get in front of clinician groups, such as industry associations, GP corporates, and medical students.
Ngā Mahi a Mahia
- PR
- Social Media
- SEO
- Google Ads
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