Rotorua Canopy Tours
A world-class zipline tour in Rotorua
Nothing quite beats the adrenaline of ziplining through a regenerative forest – except at Rotorua Canopy Tours, where every moment also helps to restore the land below. A world-class operator, as visitors soar through the ancient treetops of Dansey Road Scenic Reserve, they’re not just chasing adventure, but actively funding one of Aotearoa’s most successful conservation projects.
Every canopy tour supports predator eradication, birdlife revival, and forest regeneration, transforming once-silent bush into a thriving ecosystem.
How many times can a zipline operator make the news? Despite their world-class reputation, adventure tourism is a competitive space, and keeping Rotorua Canopy Tours in the media spotlight consistently required fresh, engaging angles that went beyond just the zipline experience.
To keep Rotorua Canopy Tours in the media spotlight, we worked to position them as a leading force in New Zealand’s eco-tourism scene. This involved showcasing both the zipline experience and the company’s vital conservation work by diving deeper into predator eradication, forest regeneration, and rich biodiversity.
General Manager, Paul Button, also served as a compelling spokesperson to reinforce the company’s unwavering commitment to maintaining a thriving tourism sector, both in Rotorua and wider Aotearoa.
The Results
Across multiple stints of work together, totalling nearly two years, we secured 164 pieces of top-tier media coverage for Rotorua Canopy Tours, reaching a combined audience of 557.1 million.
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